Prior to partnering with Beyond Meat, KFC and Taco Bell had previously conducted tests of plant-based meat products in China. Plant-based meat products have become an increasingly popular concept around the world. The Beyond Burger will provide Chinese consumers an exciting and delicious plant-based twist on the iconic beef burger patty. Launching on June 3, KFC will offer the Beyond Burger as a 3-day limited time offer at five locations in Beijing, Chengdu, Hangzhou and Shanghai. More generally, our partnership with Yum China and the iconic brands of KFC, Pizza Hut and Taco Bell is an encouraging and important milestone toward increased accessibility to our plant-based meat globally," said Ethan Brown, Beyond Meat Founder and CEO. I'm excited about what this launch means in terms of together being of service to the Chinese consumer as they seek out the nutritional and environmental benefits of our delicious plant-based meats. "We are proud to further our partnership with the Yum family of brands by launching Beyond Meat offerings at select KFC, Pizza Hut and Taco Bell locations in mainland China. This exciting development is the latest iteration of our on-going commitment to introduce new and innovative products to Chinese consumers." It will enable us to optimize flavors and processes and help assess the potential for larger scale rollouts in the future. "This latest introduction across KFC, Pizza Hut and Taco Bell brands is expected to capture valuable consumer feedback across different regions in China. "We see great potential for the plant-based meat market in China," said Joey Wat, CEO of Yum China. This partnership marks the introduction of Beyond Meat's Beyond Burger in mainland China. (NASDAQ: BYND), a leader in plant-based meat, to introduce the Beyond Burger® as a limited time offering at select KFC, Pizza Hut and Taco Bell locations in mainland China starting June 3. (the "Company" or " Yum China") (NYSE: YUMC) today announced that it is partnering with Beyond Meat, Inc. Even Tyson Foods Inc., the biggest maker of real meat in the US, invested and then invested again, catapulting the young El Segundo, California-based startup to a $1.3 billion valuation by 2018.SHANGHAI, J/PRNewswire/ - Yum China Holdings, Inc. Along with the venture capitalists came investors from every corner of culture-Leonardo DiCaprio, the Humane Society of the United States and former McDonald’s Corp. Whereas the quinoa-and-bean patties of yore were for the crunchy set, Brown’s beef facsimile, concocted in a lab to look and taste like the real thing, meant the vast majority of meat eaters could give up their burgers without having to give up anything at all. Silicon Valley didn’t need much convincing that a better veggie burger could become the next world-changing disruption. “This,” he said, “is something that I feel is inevitable.” Just like technology had rendered the horse-drawn carriage obsolete, he told the crowd at the New York Times’ climate conference this past fall, so, too, would his system of breaking down plants transform the protein at the center of the plate. At Toronto’s annual Ideacity gathering three years later, he said his goal was to replicate the “ blueprint of meat.” By the time he appeared at Goldman Sachs Group Inc.’s Builders & Innovators Summit 2019, he explained that his mission demanded the urgency and scale the US mustered for World War II and that his products would simultaneously help solve heart disease, diabetes, cancer, climate change, natural resource depletion and animal welfare. In 2013 he took the stage at the Wired Business conference, explaining that the world had a very real greenhouse gas-emitting meat problem and that venture capitalists could make a bigger impact investing in fake meat than in solar energy. in 2009 with the then fantastical idea of making meat without animals, Ethan Brown has been giving the equivalent of one extremely long TED Talk.
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